OUR STORY

Born 2023,

"Poochkie has many stories to tell, but our personal favorite is our own."

At Poochkie (AASTHA), we believe that dressing up is not just putting on clothes, it's a form of creative expression and imaginative play.

At its core, Poochkie is about taking inspiration from the stories that make childhood special and unforgettable. These tales translate and present themselves as collections of clothing.

From first steps to first birthdays, our designs are meant to be part of your family's journey, to be worn and loved and passed down for generations to come. Our clothes are high quality and made in India. We're all about celebrating the unique spirit of every child.

With high-quality materials and craftsmanship, we’re creating pieces that are made to last and be cherished. Our designs celebrate the vibrant culture of India, with a modern twist that makes them perfect for kids today.

Let’s celebrate this beautiful passage of time through creating images of childhood that can be remembered for a lifetime.